Assignment #9: Google Analytics

Posted On April 4, 2012

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Part One:             Audience – Overview

  1. How many visits occurred during the period of January 1, 2012 – March 1, 2012?

There were 1,422 visits total during this time frame with 929 of those being unique visitors.

  1. What was the average time spent on the site?

The average duration of time spent on the site is 2 minutes and 13 seconds.

  1. What are the percentages of returning visitors and new visitors?

There were 557 visits for returning visitors making up 39.17% of the visits.  New visitors totaled 865 visits at 60.83%.


  1. What are the top 3 countries that visitors are coming from?

a)      1,307 visits in the United States

b)      13 visits in Canada

c)      United Kingdom and India tied with 12 visits each

Traffics Sources-Overview

  1. What percent of traffic comes from referral?

592  sits or 41.63%

  1. What percent of traffic comes from the keyword “interactive marketing?”

53 people or 15.23%

Part 2:   Audience-Overview

  1. Overall, has the number of unique visitors to the site increased or decreased? Report the number of unique visits for each date range.

The number of unique visitors has increased from 465 visitors in 2011 to 929 visitors in 2012.

  1. Look at the graph to see which day had the most visits. What is the date?

Thursday, February 2, 2012 had the most visits with 65 visits. It also has the highest cumulative total visits if you add 2011 and 2012 together totaling 74 visits on February 2.