Collusion Assignment

Posted On April 25, 2012

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I think online privacy doesn’t exist.  Almost every company on the web has a privacy policy, however, I don’t believe they can actually enforce it to the extent they normally could in the offline world.  For years, I’ve heard from all different sources telling people to be careful what you post and who you meet online for the very reason that once something is posted online, it can never be deleted.  For non-business and government agencies, the average internet user does have some type of privacy when it comes to concealing their real identity to others, this tends to lead to people acting unethically and even illegally from anywhere in the world.  For example, many identity thieves are not even in the same country or continent as their victims, which make it harder for law enforcement agencies to track them and press charges against them.

I personally do not share any important information online like some of my peers and the younger generations do.  I noticed some people went as far as listing their phone numbers and home addresses on their Facebook pages.  While I know anyone can find out where someone lives by searching the internet and looking to see listings in telephone books or their online equivalent, I don’t believe in making it even easier for potential threats to locate someone.  Not too long ago I had to look up someone for school and by typing in their name and the town they are from into a search engine, I was given several results.  One of them was a site that would give out this person’s email and home addresses, previous addresses, possible relatives and other important information if I joined this site and pay the subscription fee.  These sites seem to be on the rise as more people want to know everything about anyone coming physically near them or their family.  Several sites are popping up that allow people to run background checks on anyone.

This exercise actually strengthened my beliefs about online privacy.  Companies that I thought didn’t sell any information actually are linked to other sites.  While I know it’s not that company that is selling the information, I wonder who actually is.  An example of this is the bowling circles on the screen shot.  These are my aunt and uncle’s company websites and so I am aware that they aren’t selling anyone’s information, they are both linked to some website called addthis.com.

I knew there was a lot of data sharing and tracking going on behind the scenes before doing this exercise; however I didn’t know it extended so far.  I did learn more about online privacy and information sharing by doing this exercise.  I waited two days after installing Collusion before checking the diagram.  And was surprised by the number of webs there were from the sites I visit sometimes daily or weekly.

 

Assignment #10 Social Media Strategy

Posted On April 11, 2012

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The company I chose for our assignment #10 in social media strategy is the Northern Illinois University College of Business’ Facebook page.  The reason why I chose it is because I look at it almost every day to check for up to date information about events happening at Barsema Hall.  It is also very effectively engaging people, not just current students, to visit the site and make comments on pictures and other posts.

The brand does a wide variety of activities that actively engage its audience.  An example is its weekly picture trivia questions.  It posts a picture with a question about the college and has people answer the question for the next several hours.  This is a way to get people involved in learning about the school and its history as well as give an incentive for participating, because all the correct answers are put into a random drawing and the winner receives a free NIU College of Business shirt.  This is an example of how they effectively use the compete consumer motivator.  It also uses the create motivator when they have students post pictures of their experiences at NIU or studying abroad.  Viewers are actively posting comments or pictures about their experiences or upcoming events they want others to know about often times without any incentives from the college to do it.

NIU COB does control the Facebook site and it does monitor what people are saying about the school.  The only time I’ve seen where it has had problems where they have deleted posts is when someone is targeting someone else in a disrespectful manner, such as arguing their opinion in an unprofessional way.  It also uses the last of the four consumer motivators; connect, because it asks for people to spread the word about its brand and the contests that it offers to its followers.  At certain milestones it gives away free stuff to the person. Often times these milestones are after a certain number of fans are reach, say for example, 1,500 likes are reached, that 1,500th person would win a free t-shirt or some other NIU merchandise.  NIU COB’s Facebook page does a great job at using all four of the consumer motivations effectively to reach as many people as possible and actively engage them in learning about the brand for a chance to win prizes.

The metrics COB is using is the social networks by using Facebook and video and photosharing by using YouTube.  I think it is in all three stages, because it is trying to build more brand awareness by connecting its website to Facebook so that it increases its fan base.  It is also using several brand engagement strategies for its current fans and telling them to spread the word (word of mouth) to their friends about its contests.  I’m not as familiar with its YouTube channel, so it might be in the early stages of brand awareness of using that social media outlet.

One suggestion I would have to COB to improve its strategy is to try to create and connect to more people at the high school level instead of focusing on current students and alumni.  This allows it to increase its fan base and get more potential students and parents engaged in the site and possibly become students at NIU.  The metric I would use would still be social networks and try to build more brand awareness and using word of mouth to get current students to talk to younger friends or family members as well as getting their parents involved.

Assignment #9: Google Analytics

Posted On April 4, 2012

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Part One:             Audience – Overview

  1. How many visits occurred during the period of January 1, 2012 – March 1, 2012?

There were 1,422 visits total during this time frame with 929 of those being unique visitors.

  1. What was the average time spent on the site?

The average duration of time spent on the site is 2 minutes and 13 seconds.

  1. What are the percentages of returning visitors and new visitors?

There were 557 visits for returning visitors making up 39.17% of the visits.  New visitors totaled 865 visits at 60.83%.

Audience-Demographics-Location

  1. What are the top 3 countries that visitors are coming from?

a)      1,307 visits in the United States

b)      13 visits in Canada

c)      United Kingdom and India tied with 12 visits each

Traffics Sources-Overview

  1. What percent of traffic comes from referral?

592  sits or 41.63%

  1. What percent of traffic comes from the keyword “interactive marketing?”

53 people or 15.23%

Part 2:   Audience-Overview

  1. Overall, has the number of unique visitors to the site increased or decreased? Report the number of unique visits for each date range.

The number of unique visitors has increased from 465 visitors in 2011 to 929 visitors in 2012.

  1. Look at the graph to see which day had the most visits. What is the date?

Thursday, February 2, 2012 had the most visits with 65 visits. It also has the highest cumulative total visits if you add 2011 and 2012 together totaling 74 visits on February 2.