Assignment #8 COB Website Analysis

Posted On March 27, 2012

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My method of finding the Interactive Marketing requirements was to start on the COB home page and clicked on the ‘Degrees/Programs’ Tab, then clicked on ‘Bachelor of Science in Marketing’ link under the Undergraduate Programs header.  Then I clicked on the ‘Interactive Marketing; link which lead me to its page and finally clicked on the ‘Curriculum’ link on the left side of the page.  Overall, it only took me four clicks to find the information I was looking for.

Navigation

Rating

Explanation for Rating

Current location within the site is shown clearly.

8

The site uses large and bold headings telling viewers where they’re at on a page, but don’t offer any bread crumbs or a different colored tab to let viewer know they’re on a certain page.
Link to the site’s main page is clearly identified.

10

The site’s first tab in the upper left hand corner is the ‘Home’ tab that takes you to the COB homepage, it also has the logo in that corner as well that takes you back to the university home page.
Major/important parts of the site are directly accessible from main page.

10

Everything necessary for a search is located at the top of the site by the use of tabs for different searches.
Site map is provided for a large, complex site.

10

As mentioned above, the site has the major parts listed in tabs that allow easy traveling to desired material.
Easy-to-use search function is provided, as needed.

10

Along with the tabs, they also have a search box that you can put key words of your search in there to find results.

Architectural and Visual Clarity

Rating

Explanation for Rating

Site is organized from the user’s perspective.

10

It has tabs that are useful to current and potential students.
Site is easily scannable for organization and meaning.

10

It shows the flow of NIU to the College of Business to COB’s slogan in the upper left hand corner.
Site design and layout is straightforward and concise.

10

Everything seems to flow and nothing looks out of place.
White space is sufficient; pages are not too dense.

8

The Home page does a great job of using active white space, however as you go to different tabs, some have a lot more passive white space.
Unnecessary animation is avoided.

10

Nothing is animated unless you press a button to see another drop down or view a video, this allows views to be more in control of what they’re viewing.
Colors used for visited and unvisited links are easily seen and understood.

10

Each page offers the same uniform background and coloring. This gives the viewer a feeling that the page isn’t so busy and more likely to read what’s on the pages.
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