Homework #5 Search Engine Optimization

Posted On February 29, 2012

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Phrase: Record Bowl
I picked this phrase, because it describes exactly what the product is and the only sites that came up when I used Google to search for it, showed recycled record bowls.

New Targeting Page with the phrase “Record Bowl

Title:Record Bowl for alternative uses for your old records
H1 Header tag: Recycled Record Bowl to keep the music alive.Alt Attribute for Photo: Recycled record bowl for a wide variety of uses


Body Copy: Every record bowl is made from an individual record, but still maintains its LP look and feel.  The original label is protected and the hole is sealed shut with a clear coding.

These records bowls are meant to have an alternative uses to your beloved collection, they are not meant for dishwashers, microwaves and food.  They do make great decoration pieces and conversation starters.

URL: www.ecoist.com/recordbowl

A few ways to increases links to this page could be to have record companies post your link on their websites and have places, such as; music sites post your link on their sites as well.  An example of this could be http://www.rockabilia.com.  Ecoist can also optimize their reach by advertising in magazines whose target audience loves music memorabilia, such as Rolling Stone Magazine.


Homework #4 VFW AD

Posted On February 22, 2012

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The images in the ads were taken by me and show a real VFW Post located in Oregon, IL and an actual VFW member who served in the Korean War.  It helps the client’s goal, because it adds an authenticity to it, so more people will trust it and click on it.  A/B testing is used to find the most effective way to create an advertisement.  Companies only change one thing about an ad at a time so that they can know precisely what its viewers like and don’t like about an ad.  I used this technique in my ads by changing the color of the font.

The landing page is from the VFW.org contribution page where people can donate money.  I chose this location because I wanted people to donate money to the VFW so they can continue to help communities and active, returning, and veteran soldiers.  An example of a community project that they do includes collecting food to give to people less fortunate several times during the year.  By clicking the ad, it sends people directly to the page so they don’t have to look around the site trying to find the location.  I could test the effectiveness of Ad1 vs. Ad2 by keeping track of how many times each of them were clicked.  I could also keep track of how many times each one lead to a donation by asking the VFW to use cookies to track this information.

Assignment #2 Photoshop

Posted On February 9, 2012

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Photos by artolog

Here are a few pictures that I used photoshop to add funny captions to each photo.  I though the two kittens were cute and thought my captions were funny, because it looks like one of the cats is trying to hide in the corner of the picture.

Assignment #1 My First WordPress Blog Post

Posted On February 1, 2012

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I had a lot of fun making my website and I hope that anyone looking at my site will enjoy learning about me and the blogs I post on here to showcase what I learn in my Internet Marketing class.  WordPress makes it really easy to create your own website and offers a lot of helpful sources if you have any questions.  It allows people who do not know how to do coding still be able to do everything you want without it.  With this being my first website, I enjoyed looking at all the different themes they offered.  I chose the theme I did, because I enjoyed the peaceful colors and how it reminded me of how it looked outside. 

Through the course of my final semester at Northern Illinois University, I look forward to learning more about customizing my website so that I can use it later on when I am looking for a career.  I plan on using my site more as we learn about Internet Marketing.  Overall, I am really looking forward to this class as well as graduating in May.  I hope everyone who reads my blog updates enjoys reading about my experiences and offers any suggestions they have on how to enhance my site.